The B2B shopping journey is constantly evolving — but more often than not, it starts online. This in-depth report details what buyers expect when making purchases for their businesses and provides actionable strategies to help you sell more online.
BigCommerce and Price Intelligently by Paddle have surveyed over 1,000 individuals from the United States, United Kingdom, and Australia who make purchasing decisions for their businesses to see how they discover, browse, and purchase products online.
In this report, we break down those numbers and provide key takeaways on what your customers are truly looking for when shopping online. These insights can help you make more informed decisions about your ecommerce roadmap, now and in the future.