Mailchimp offers ecommerce retailers the tools needed to help drive sales. With our robust features in combination with our newest offerings, Mailchimp's all-in-one marketing platform is just what online retailers need to grow their business by leveraging tools that drive conversion.

• Automations

(Abandoned Cart, Welcome, Product Retargeting, Product Recommendations, First purchase, Re-engagement , Post Purchase emails, etc.)

Use key automations to keep the communication ongoing with your customers. Once these emails are set up, they will automatically deploy based on your criteria.And with the Customer Journey Builder tool, you can automate your customer's journey to deliver relevant content based on behaviors and interactions.

• Retargeting Ads

Mailchimp's Facebook and Instagram retargeting ads helps you remind site visitors about your products when they check their social media. You can create and publish ads that recapture your potential customers' attention and increase conversion with customers who were once engaged with your products and brand.

• Purchase Likelihood

This predictive insights tool looks at patterns in return customer behavior and can help you understand their likelihood of purchasing again. Focusing your efforts on higher conversion customers can help you best optimize your marketing efforts and budgets.

Mailchimp tools not only help you increase traffic to your site but with our Customer Relationship Management features you can start building stronger relationships with your customers with content that means something to them.

• Customer Relationship Management (CRM)

CRM tools are essential in helping you build and manage customer relationships. Organizing your audience into tags and segments allows for more targeted communication that will resonate with your customers, ultimately driving stronger conversion opportunities and repeat purchases.

• Digital Ads

With Mailchimp's powerful targeting options, drive traffic to your site by reaching the right people on Facebook, Instagram, and across the web with Google's ad network.

• Social Media

Social Media can be an effective tool to drive traffic. From organic posts to targeted ads, Mailchimp makes it easy to build beautiful, on brand posts that can get your customers' attention. Leverage social media to drive awareness of any special promotions and offers for your business.

By connecting your online store to Mailchimp, you will bring your ecommerce site and marketing data into one centralized place--allowing you the ability to assess the business impact of your marketing efforts. Mailchimp provides the tools you need to not only test new opportunities but also view campaign performance so you can best optimize your marketing strategy going forward.

• Analytics/Reporting

Keep tabs on all your marketing campaigns—including emails, automations, social ads, and more—directly from your Mailchimp account. We'll give you real-time stats at a glance, so you can quickly identify what's working and make smart decisions about where to put your marketing budget. Benchmarks appear in your email reports so you can see what's working and what could improve.

• Testing

Mailchimp takes the guesswork out of creating campaigns people click on. Based on your plan type, A/B Testing and Multivariant testing are great options that lets you try things out and pick a winner.