When it comes to ecommerce, there are a myriad of pivotal touch points that could make or break a sale: a product page, the homepage, site search and many more. But no point in the buying process is more important than checkout.

In this checkout guide, we discuss best practices for creating and optimizing a streamlined, customer-centric checkout experience that turns prospects into customers. Here’s what we’ll cover:

• Why the checkout process is so important in the buyer journey.
• What does a customer-centric checkout process look like?
• How BigCommerce is helping merchants improve checkout.